News

FOR IMMEDIATE RELEASEAMBRu Campaign draws attention to an $887 million U.S. trade deficit and a proposed nationwide heritage trail connecting American producers, historic sites, and communities.  FOR IMMEDIATE RELEASE October 20, 2026 Ellijay, GA — FOX 5 Atlanta featured the AMBRu Campaign in its October 20 programming, bringing television attention to a national initiative launched by Georgia distiller...

FOR IMMEDIATE RELEASENew national map begins connecting American rum and brandy producers, historic places, and the communities behind two of America’s oldest spirits traditionsELLIJAY, Ga. (September 22, 2026) — The AMBRu Campaign today opened the BETA version of the American Brandy & Rum Trail at ambru.org/map/, a national map connecting American rum and brandy producers, historic places, and the communities...

FOR IMMEDIATE RELEASERecognition to Revenue opens a producer-led path to U.S. product identity — and a map people can actually findELLIJAY, Ga. (September 13, 2026) — The AMBRu Campaign today published Recognition to Revenue, its first working paper, authored by AMBRu co-founder Caroline Porsiel. The paper makes the case for recognizing American Brandy and American Rum as distinctive products of the United States —...