AMBRU Campaign

Imagine the raw shores of colonial North America in the early 17th century—ships heavy with molasses, the musk of fermenting mash rising from wooden vats, and still fires glowing in the dusk. The tale of commercial distilling here blends ingenuity, chemistry, and...

Signature brandies, crafted from grapes and apples, embody a rich American legacy. From the East Coast’s earliest orchards and vineyards to frontier distilleries, these spirits fueled trade, shaped colonial life, and whispered defiance against imperial rule. This blog...

Rum is more than a spirit; it’s a distilled chronicle of trade, resilience, and rebellion woven into the fabric of American history. This blog post traces rum’s evolution from ancient sugarcane fields to its pivotal role in shaping the United States, exploring its...

In the artisanal spirits landscape, where authenticity reigns supreme, tools like geographical indicators (GIs) and designated product statuses can define a brand’s success. The AMBRU Campaign—short for American Brandy and Rum Campaign—is pushing for American Brandy...

The American Brandy & Rum Campaign (AMBRU) proudly introduces its initiative to safeguard and honor the vibrant heritage of American distilling. This endeavor is a resolute pledge to protect an industry that reflects the creativity, perseverance, and soul of the...

The American Brandy & Rum Campaign (AMBRU) is more than a movement to preserve the heritage of American distilling—it’s a bold vision for economic growth and job creation across the United States. By championing American brandy and rum as distinct, high-quality...

Georgia had a compelling case to spearhead the AMBRU Campaign—a movement to celebrate and promote American brandy and rum as distinct, historically significant spirits. The state’s pioneering role in America’s distilling history, combined with its natural resources...

Tennessee whiskey isn’t just a sip of history—it’s a thriving industry that’s been pouring jobs into the Volunteer State since it earned its legal stripes in 2013. That year, Governor Bill Haslam signed House Bill 1084, defining Tennessee whiskey as a spirit made...

In 2019, Missouri made headlines in the spirits world with the passage of House Bill 266, officially recognizing "Missouri Bourbon" as a distinct whiskey style. This legislation, signed into law by Governor Mike Parson on July 11, 2019, and effective as of August 28,...

Rye whiskey has long held a special place in America’s distilling history, with its bold, spicy character and deep roots in the northeastern states. But in recent years, a new chapter has been written in this storied tale, thanks to Indiana’s bold move to carve out...

The American Brandy & Rum Campaign (AMBRU) is a growing initiative dedicated to celebrating and safeguarding two of America’s most historic spirits: American Brandy and American Rum. This campaign seeks to establish rigorous production standards, ensuring these...

Bourbon isn’t just a drink—it’s a symbol of American ingenuity, craftsmanship, and resilience. On May 4, 1964, the United States Congress officially declared bourbon whiskey a “distinctive product of the United States,” a moment that cemented its status as America’s...