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Current Market Baseline for American Brandy and Rum

These figures describe brandy and rum as the world already counts them — global categories, U.S. shelves, and imports included. They are not a measure of recognized American Brandy or American Rum. They are not an AMBRu forecast.

Cite Recognition to Revenue (September 2026) as the current statement of the campaign.

What the public numbers can tell us

A category that cannot be named cannot be measured cleanly. Most published reports mix imports, domestic production, and foreign styles under one heading. The useful fact is the gap: most brandy and rum sold in the United States is still imported.

Published category totals

Global brandy market: $22.12 billion in 2023, projected $35.16 billion by 2030, 6.8% CAGR (Grand View Research).
Global rum market: Grand View has estimated $23.62 billion by 2030 (4.3% CAGR, 2025–2030). A later Grand View snapshot puts the market at $18.2 billion in 2025. Different reports, different years — not two AMBRu targets.
U.S. rum category: $2.91 billion in 2024 (Grand View Research). That figure is the U.S. rum market, not American Rum as a distinctive product.
Global craft rum: $1.35 billion in 2024 (Grand View Research). Global craft rum, not a U.S. designation count.

Those are someone else’s published numbers. They are the league American Brandy and American Rum are measured against — not a league AMBRu has entered.

U.S. exports (DISCUS)

U.S. spirits exports were $2.4 billion in 2024 and $2.37 billion in 2025 (DISCUS). Whiskey still leads.

For brandy and rum specifically, DISCUS reports:

U.S. brandy exports: about $23 million in 2024, about $35 million in 2025
U.S. rum exports: about $86 million in 2024, about $90 million in 2025

Production Volume for American Brandy and Rum (2025)

Precise domestic production volumes are not well documented. The figures below mix Statista consumption data with import estimates. They are residuals, not a production census.

Brandy:
- Consumption: The U.S. brandy market volume is projected at 232.5 million liters (310 million 750ml bottles) at home and 54.8 million liters (73.1 million bottles) out-of-home in 2025, totaling 287.3 million liters (383.1 million bottles).[1]
- Imports: 74.6 million liters (99.5 million bottles) in 2022 (Statista). A 2025 range of 82–92 million liters is an extrapolation from that year. That would be about 29–32% of the 287.3 million liter consumption [2]
- Domestic Production (estimate only): 86.2–114.9 million liters, or 9.6–12.8 million 9-liter cases, if 2025 imports are 82–92 million liters. This is consumption minus an import guess, not a plant-level count.
Rum:
- Consumption: The U.S. rum market volume is projected at 123.5 million liters (164.7 million bottles) at home and 28.9 million liters (38.5 million bottles) out-of-home in 2025, totaling 152.4 million liters (203.2 million bottles).[3]
- Imports: The Dominican Republic shipped 52.6 million liters to the U.S. in 2023 (Statista). Separate estimate: all origins may account for 70–75% of U.S. rum consumption. [4]
- Domestic Production: Estimated at 30.5–45.7 million liters (40.7–60.9 million bottles), or 3.4–5.1 million 9-liter cases, primarily from over 250 craft distilleries.[5]
Total Domestic Production (estimate): about 13.0–17.9 million 9-liter cases in 2025. Public data does not isolate American Brandy and American Rum from imported brandy and rum.

[1]: Statista, Brandy Market in the United States, 2025. [2]: Statista, U.S. Brandy Imports, 2022. [3]: Statista, Rum Market in the United States, 2025. [4]: Statista, U.S. Dutiable Rum Import Volume, 2023. [5]: American Rum Index, U.S. Rum-Producing Distilleries, 2024.

Number of Distilleries Producing American Brandy and Rum (2025)

Older published counts put U.S. distilleries above 3,100 and craft plants near 2,700. That 17.4% growth rate is from an earlier boom period, not 2022–2024. ACSA counted 2,282 active craft distillers in August 2025 under an updated method. How many make brandy, rum, or both is still an estimate.

Brandy: estimate, 150–200 plants, concentrated in wine regions such as California.[1][3]
Rum: estimate, more than 250 plants (American Rum Index, 2024). [4]
Total Distilleries: Combined estimate, allowing for overlap: 350–400 plants. [1][4]

[1] Distilled Spirits Council, Economic Briefing. [2]: American Distilling Institute, Craft Distilling Industry Overview, 2023. [3]: ACSA / Park Street, Craft Spirits Data Project, 2025. [4]: American Rum Index, U.S. Rum-Producing Distilleries, 2024.

Brandy and Rum Imports (Billion $)

Import value figures below are estimates. They are not Grand View global totals and not an AMBRu 2035 plan.

Brandy Imports (Billion $): estimated $4.45 billion in 2025. [3]
Rum Imports (Billion $): estimated $1.53 billion in 2025. [1][4][5]

[1]: Statista, U.S. Brandy Imports, 2022. [2]: Grand View Research, Brandy Market Size, Share & Trends Analysis Report, 2023. [3]: AMBRU Campaign, ambru.org, 2025. [4]: Statista, U.S. Rum Imports, 2023. [5]: Grand View Research, Rum Market Size, Share & Trends Analysis Report, 2024.

Domestic snapshot (estimates only)

These 2025 figures are estimates. They are not Grand View or DISCUS findings.

Revenue (estimate): $950 million to $1.75 billion domestic in 2025 ($600M–$1.2B brandy, $350–550M rum).[1][2][3]
Production (estimate): 13.0–17.9 million 9-liter cases. Use this range only, not 12.9–17.8. [4][5]
Plants: 350–400 producing brandy and/or rum. [1][6]
Exports: ($23 million / $35 million brandy; $86 million / $90 million rum). [2][3][7]

[1]: Distilled Spirits Council, 2025 Economic Briefing, 2025. [2]: Grand View Research, Brandy Market Size, Share & Trends Analysis Report, 2023. [3]: Grand View Research, Rum Market Size, Share & Trends Analysis Report, 2024. [4]: Statista, Brandy Market in the United States, 2025. [5]: Statista, Rum Market in the United States, 2025. [6]: American Rum Index, U.S. Rum-Producing Distilleries, 2024. [7]: AMBRU Campaign, ambru.org, 2025.

Growth of U.S. Craft Distilleries (2022–2024)

U.S. craft distilling grew from about 2,600 plants in 2022 to 2,700 in 2023 and 2,850 in 2024. That is 3.8% and then 5.6% — slower than the 17.4% rates published in the boom years, but still an expanding map of producers.

A later ACSA count found 2,282 active craft distillers in August 2025. That figure uses a tighter method, so it should not be lined up against the 2022–2024 tallies as if nothing changed except closures.

California, New York, and Texas remain the largest state clusters. Many of those distilleries make more than one spirit. Public lists do not yet give a clean number for American Brandy or American Rum alone.

[1]: Distilled Spirits Council, 2025 Economic Briefing, 2025. [2]: American Distilling Institute, Craft Distilling Industry Overview, 2023. [3]: DISCUS, Craft Spirits Data Project, 2024. [4]: AMBRU Campaign, ambru.org, 2025.