Timeline And Next Steps The AMBRU Campaign seeks federal designations for American Brandy and Rum, including Straight categories, to boost a $5–6B industry, create 5,000–10,000 jobs, and drive $1B in exports by 2035. Below, explore the timeline, challenges, market...
Current Market Baseline for American Brandy and Rum To establish a starting point for achieving the AMBRU Campaign’s $1 billion revenue goal by 2035 for American Brandy and Rum, we assess 2025 annual revenue, production volume, and number of U.S. distilleries, using...
In a landmark decision, the Alcohol and Tobacco Tax and Trade Bureau (TTB) officially recognized American Single Malt as a distinct whiskey category on December 18, 2024, with the ruling taking effect on January 19, 2025. This milestone, achieved after nearly a decade...
AMBRU’s Plan to Win Designation for American Brandy and Rum A Legacy Without Protection American Brandy and Rum trace their roots to the 1600s—before bourbon. By 1735, Georgia colonists were distilling their own, defying British rum bans 40 years before independence....
While the East Coast pioneered American brandy, the spirit’s journey stretched beyond, from Georgia’s experimental twists to the West Coast’s late bloom. This piece explores these lesser-known chapters, highlighting innovation and regional flair. Beyond the East...
The Dawn of Commercial Distilling in North America Imagine the raw shores of colonial North America in the early 17th century—ships heavy with molasses, the musk of fermenting mash rising from wooden vats, and still fires glowing in the dusk. The tale of commercial...
