Geographical Indicators and Designated Products In the artisanal spirits landscape, where authenticity reigns supreme, tools like geographical indicators (GIs) and designated product statuses can define a brand’s success. The AMBRU Campaign—short for American Brandy...
Safeguarding America’s Distilling Legacy The American Brandy & Rum Campaign (AMBRU) proudly introduces its initiative to safeguard and honor the vibrant heritage of American distilling. This endeavor is a resolute pledge to protect an industry that reflects the...
Creating Jobs: A New Chapter in American Distilling The American Brandy & Rum Campaign (AMBRU) is more than a movement to preserve the heritage of American distilling—it’s a bold vision for economic growth and job creation across the United States. By championing...
Why Georgia could have taken leadership for AMBRU Campaign Georgia had a compelling case to spearhead the AMBRU Campaign—a movement to celebrate and promote American brandy and rum as distinct, historically significant spirits. The state’s pioneering role in America’s...
Tennessee Whiskey: A Surge of Jobs and Heritage Since 2013 Tennessee whiskey isn’t just a sip of history—it’s a thriving industry that’s been pouring jobs into the Volunteer State since it earned its legal stripes in 2013. That year, Governor Bill Haslam signed House...
