AMBRU
A National Framework for America’s First Spirits American brandy and rum are not emerging categories. They are foundational. Long before modern classifications shaped perception, these spirits defined production, trade, and agricultural use across early America. Yet...
AMBRU
Timeline And Next Steps The AMBRU Campaign seeks federal designations for American Brandy and Rum, including Straight categories, to boost a $5–6B industry, create 5,000–10,000 jobs, and drive $1B in exports by 2035. Below, explore the timeline, challenges, market...
AMBRU
Current Market Baseline for American Brandy and Rum To establish a starting point for achieving the AMBRU Campaign’s $1 billion revenue goal by 2035 for American Brandy and Rum, we assess 2025 annual revenue, production volume, and number of U.S. distilleries, using...
AMBRU
In a landmark decision, the Alcohol and Tobacco Tax and Trade Bureau (TTB) officially recognized American Single Malt as a distinct whiskey category on December 18, 2024, with the ruling taking effect on January 19, 2025. This milestone, achieved after nearly a decade...
AMBRU
AMBRU’s Plan to Win Designation for American Brandy and Rum A Legacy Without Protection American Brandy and Rum trace their roots to the 1600s—before bourbon. By 1735, Georgia colonists were distilling their own, defying British rum bans 40 years before independence....
