AMBRU Campaign

Rye whiskey has long held a special place in America’s distilling history, with its bold, spicy character and deep roots in the northeastern states. But in recent years, a new chapter has been written in this storied tale, thanks to Indiana’s bold move to carve out...

The American Brandy & Rum Campaign (AMBRU) is a growing initiative dedicated to celebrating and safeguarding two of America’s most historic spirits: American Brandy and American Rum. This campaign seeks to establish rigorous production standards, ensuring these...

Bourbon isn’t just a drink—it’s a symbol of American ingenuity, craftsmanship, and resilience. On May 4, 1964, the United States Congress officially declared bourbon whiskey a “distinctive product of the United States,” a moment that cemented its status as America’s...