AMBRU Campaign
Focused on preserving the legacy and boosting the economic impact of U.S.-made brandy and rum, AMBRU champions these historic spirits and their cultural heritage.
The American Brandy & Rum Campaign: Elevating AMBRU Spirits
The American Brandy & Rum Campaign (AMBRU) is a growing initiative dedicated to celebrating and safeguarding two of America’s most historic spirits: American Brandy and American Rum. This campaign seeks to establish rigorous production standards, ensuring these...
Bourbon: America’s Native Spirit and the Legacy of 1964
Bourbon isn’t just a drink—it’s a symbol of American ingenuity, craftsmanship, and resilience. On May 4, 1964, the United States Congress officially declared bourbon whiskey a “distinctive product of the United States,” a moment that cemented its status as America’s...